Rediscovering your creative purpose with a mindset of change


About

Yasmine Patpatia is a London-based creative coach who supports individuals looking to pursue a new direction, whether that be in their creative career or life’s purpose. Read on for Yasmine’s take on the current landscape, a glimpse into the ways she can help rediscover one’s purpose through coaching, and for how you could begin to apply a mindset of change to your everyday.

 

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Hi Yasmine, how did your journey into coaching begin?

I've been a coach for around two years. After many years working as a Business Consultant in various capacities, focussing on marketing and growing businesses, I wanted to work in a way that takes peoples' whole lives into account.

I love change. Maybe something people don't often say, but I actively look for ways to change and reinvent myself – and often. I wanted to use this mindset to support others looking to make change in areas that didn't feel as natural to them.

 

Yasmine offers two types of coaching: Creative & Purpose

  • Creative coaching supports a variety of creatives to monetise their hobbies or grow their businesses.

  • Purpose coaching is more for people who are not feeling completely in love with their lives. They want to change something, but don't know what's next. You would benefit from this if you're looking to leave a vocational career, you're a mother looking at re-thinking work after children, or maybe you accidentally fell into your career and want to do something else.

 

What is holistic coaching? could you please describe the areas you offer support with?

Business support or coaching felt too corporate to me. It seemed to minimise the realities of the various struggles we face being human. Many of us struggle with confidence or aren't able create enough space for ourselves to thrive. My style of coaching takes your whole life and personality into account, and therefore I would consider it to be holistic in that sense. I've run a couple of my own businesses, plus I've worked with over 300 founders worldwide. Because of this, the scope of what I can support with is quite broad.

“What would it look like if you allowed yourself to fall completely in love with life?”

How might the purpose coaching you offer help an individual navigate their struggles and find clarity?

Everyone has a vision of how they want to live their life, whether it's conscious or not. I work to understand how you see the world and see your ideal life. Then we work to uncover what are the things you enjoy, perhaps things you've abandoned or never started that could bring you happiness. The aim is for you to feel aligned, get back into control and begin to fall back in love with the life you are creating.

 

A broad scope of coaching support with Yasmine typically encompasses:

  • Deciding which hobby could be monetised

  • How to make money from a hobby or idea

  • Overcoming confidence barriers

  • Scaling a business beyond just you

  • You want to change your career, but don't know what to do next

  • You feel lost and want to find some sense of purpose

 

How is the creative landscape changing, and what are the biggest challenges it now presents for creatives?

Creatives tend to experiment or work in more than one field. This might mean you’re a photographer and videographer who often works as a copywriter and also paints. Maybe you do all of these things to a similar standard and it becomes challenging to know which one to focus on or where to make the most money. Or maybe it's not a money thing, maybe you are struggling with how to label yourself or identify in a world that expects you to be 'specialist' in something. It can be really difficult to channel creativity in one area, because it can feel like you're cutting off other parts of yourself – so how do we stop that and do things differently, allowing space for all of you to thrive, reshape thinking and restructure focus.

“It can be really difficult to channel creativity in one area, because it can feel like you're cutting off other parts of yourself – so how do we allow space for all of you to thrive, reshape thinking and restructure focus.”

What are some of the challenges that neurodivergent creatives in particular face?

I work with a lot of people with ADHD and some with Autism. With ADHD in particular, there are challenges around managing energy levels, that is to say riding the wave of energy that keeps you productive (and knowing when that window is each day) whilst ensuring you don't expend so much energy that you later burn out. The self critic can also be painfully hard to manage on days where energy levels aren't as high. Business requires consistency, which is possible to have but often more of a challenge with neurodiversity. I’ve struggled to find people with lived experience of ADHD to guide me, so I'm hoping to be able to provide value to people with ADHD as someone who has it. ✺

 

Top resources: Finding motivation with a mindset of change

  • Build trust. Approach change with compassion, establishing an environment which feels safe for both yourself and those with whom you collaborate.

  • Ask yourself why. Reconnect with your playful and curious inner child, to make bold new discoveries and heal from past decisions along your journey.

  • Sit with silence. From mindfulness techniques to asking questions with silence, it is important to create the space needed to explore our thoughts and feelings.

  • Practice gratitude. Cultivate a positive mindset and ground your thinking in the present with gratitude and acknowledging your successes, even the smaller ones.

  • Share stories. Normalise your ideas with metaphorical storytelling of your own journey, exploring where your own goals and challenges could take you next.

  • Use visual aids. Visualisation, whether physical or in your mind, can help generate new ideas or process information in new ways.

  • Create sensory experiences. From music and movies to games and humour, experiences which play with our senses can provide relaxation and focus alike, prompting our different emotions or associations.

  • Fail better. Failing is a part of long-term success: embrace every challenge as a concealed opportunity for growth and redirection.


Find Yasmine online

www.xcalate.co.uk
yasmine@xcalate.co.uk


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